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• 403-613-4454

The Psychology Group (“we”, “us”, or “TPG”) operates the website https://www.thepsychologygroup.ca (including landing pages such as /lp-template-v1). We are committed to protecting your privacy and handling your personal information responsibly in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable Canadian privacy laws.

This Privacy Policy explains what information we collect, how we use it, and the choices you have. It applies to visitors and users of our website and online services.

1. Information We Collect

We collect two main types of information:

a) Information You Provide When you fill out our “Request a Free Consultation” form or otherwise contact us, we may collect:

• Name
• Email address
• Phone number
• Any other details you voluntarily include in the message (e.g., reason for seeking therapy)

b) Automatically Collected Information When you visit our website, we (and our service providers) may automatically collect:

• IP address
• Browser type and version
• Device information
• Pages visited and time spent on our site
• Referral source (e.g., from Google Ads)

We use cookies and similar technologies (such as pixels or tags from Google Ads) to enable these collections.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your consultation request and provide the services you inquire about (individual therapy, couples/relationship therapy, teen counselling, group therapy, etc.).
• To follow up with you via phone, email, or text about your inquiry and our mental health services (marketing and client outreach).
• For remarketing and advertising: We use cookies to show you relevant TPG ads on other websites and platforms through Google Ads if you have previously visited our site.
• To improve our website, understand visitor behaviour, and measure the effectiveness of our Google Ads campaigns.
• For internal business purposes such as analytics, security, and legal compliance.

Important: We do not sell, rent, or share your personal information with third parties for their own marketing purposes. Your contact details are used only by The Psychology Group for responding to you and providing our services.

3. Cookies and Tracking Technologies

We use the following types of cookies:

• Essential cookies: Necessary for the website to function properly.
• Advertising/Remarketing cookies (e.g., Google Ads): These help us deliver personalized ads to you on other sites based on your visit to our landing page. These are tracking cookies.
• Analytics cookies: To understand how our site is used.

You can manage or disable cookies through your browser settings. However, disabling certain cookies may affect your experience on our site or prevent remarketing from working. For more details on Google’s advertising cookies, visit Google’s Ads Settings: https://adssettings.google.com.

Under Canadian privacy laws (PIPEDA and guidance on online behavioural advertising), we obtain your consent for non-essential cookies and tracking for advertising purposes through our website practices and this policy.

4. Sharing of Information

We do not share your personal information with third parties except in these limited cases:

• With service providers who assist us (e.g., website hosting, Google for advertising analytics) — these providers are contractually required to protect your information and use it only for the purposes we specify.
• When required by law (e.g., court order or to protect the safety of our clients or others).

Your contact details collected on this landing page are not shared with any external marketing partners.

5. Data Retention

We keep your personal information only as long as necessary for the purposes described above or as required by law. Contact form submissions are typically retained for a reasonable period to allow follow-up and service delivery, after which they may be securely deleted or anonymized.

6. Your Rights and Choices

You have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate information.
• Withdraw your consent for certain uses (e.g., marketing emails or cookies) — subject to legal or contractual restrictions.
• Ask us to stop using your information for marketing purposes (unsubscribe links are provided in our communications).

To exercise these rights, please contact us using the details below. We will respond within a reasonable time.

7. Security

We take reasonable technical and organizational measures to protect your personal information from loss, misuse, and unauthorized access. However, no internet transmission is 100% secure.

8. Children’s Privacy

Our services and website are not directed to children under the age of 13. We do not knowingly collect personal information from children.

9. Changes to This Privacy Policy

We may update this policy from time to time. The revised version will be posted here with an updated effective date. We encourage you to review it periodically.

10. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact our Privacy Officer:

The Psychology Group Email: info@thepsychologygroup.ca Phone: 403-613-4454

Mailing address (if needed): The Psychology Group Calgary, Alberta (Kensington and Richmond offices)

This policy is concise yet comprehensive for a Google Ads landing page while meeting core PIPEDA requirements (consent, openness, limiting use/disclosure, etc.). It explicitly addresses your use of remarketing cookies and non-sharing of contact details.

Recommendations before publishing:

• Have a lawyer or privacy professional review it for your specific operations (especially if you operate under provincial laws like Alberta’s PIPA in addition to PIPEDA).
• Implement a cookie consent banner if you want to be extra cautious (many Canadian sites now use one for clarity).
• Link this policy clearly on the landing page.

Let me know if you need any adjustments (e.g., adding specific therapist names, changing contact details, or making it shorter/longer)!